Conversions to sales are key to making the most of your online potential

This new free seminar, presented by Business Link and delivered by industry experts will help you target the correct visitors, attract them to your site and then help you convert them from browsers to users. Our expert speakers will discuss the latest e-mail marketing and conversion techniques to help you target your audience and then encourage them to interact and engage with you, whether as users, partners, promoters or customers.

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Harness the power of eMail Marketing

This session will look at how email can be used to generate new visitors and repeat business— boosting sales, reducing marketing costs and improving communications with customers and prospects. If you‘re not using email marketing in your marketing mix you’re almost certainly missing fantastic business opportunities.

Topics include:

• Why would people subscribe to your online marketing?
• How do you encourage people to forward your promotional material to their colleagues?
• How can you use email to generate more business from your existing customers?

Improve your conversion rate

There are many crucial activities you could be undertaking regularly in order to see; what is happening on your website, why these things are happening on your website and how to get visitors to do what you want them to do.

Topics include:

• Useful analytic tools & feedback techniques
• Website testing
• Good conversion rate best practice.

Who should attend?
This seminar has been designed for business owners, senior managers, and those responsible for your marketing strategy and the positioning of your website. This seminar will give you the confidence to talk to your website designer about your future needs.